The most popular CRM apps are bots, messaging, phone and video calls, marketing automation and lead generation.

Pipedrive, a sales CRM platform for small businesses, has offered some insight into its Marketplace ecosystem in 2023. The Pipedrive Marketplace currently offers over 400 app integrations that enable customers to sync their data across systems in one place. The ecosystem aims to help small businesses close more deals faster by offering a complete, customizable, and agile tech stack that covers the revenue management lifecycle. Customers’ highest demand is for apps supporting customer communication, automation, and lead generation. Pipedrive aims to expand the selection of available apps in the Marketplace and increase the percentage of customers who have integrated their CRM with other apps.

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