Four enterprise software franchises that defined the last software decade entered the summer of 2026 carrying the same wound. Salesforce trades near $152, down roughly a third on the year and off 38% from where it stood twelve months ago. ServiceNow, having executed a five-for-one split in December, changes hands around $95 after surrendering more than half its value from the 2025 peak. Atlassian sits in the low $80s, down some 45% year to date and roughly 74% off its one-year high. Monday.com, the smallest of the group, has lost about 73% over a year and trades in the mid-$60s against a 52-week high near $317.

ServiceNow has expanded its platform into manufacturing with a suite of AI-native capabilities covering the full value chain from sales and configuration through quality, warranty, and factory-floor operations. The announcement, made alongside the unveiling of Industrial Connected Workforce and ServiceNow EmployeeWorks for manufacturers, positions the company directly against the fragmented stack that characterizes most industrial enterprises.

The core argument is structural. Manufacturing AI investments have accelerated over the past two years, but quality data, warranty claims, order workflows, and shop-floor processes typically run on separate systems with no shared governance layer. ServiceNow’s pitch is that AI cannot deliver end-to-end execution when the data it needs is distributed across siloed tools—and that a single platform with unified workflows changes that calculus.