MKTG DEV 2022: How to leverage social media presence Marketing Development Conference

Social media has become an essential tool in most marketers’ content creation arsenal. With a constantly rising number of influential and interesting influencers and content creators, all over the world, every brand needs to be present in social media to stay relevant. Businesses are now looking for the best way to leverage their social media presence.

According to a recent survey by Market Research Media, the most sought after channel for engaging with Millennials is Instagram, followed by Facebook. The report reveals that 86 percent of consumers are now dependent on online social networks and almost half (49 percent) of these consumers are ‘completely dependent’ on these social media platforms, i.e. they feel that social media is the most essential part of their shopping journey.

Saying that, the quality of content produced by brands are highly dependent on their social media strategy. Therefore, understanding what the users of social media want is the first step towards creating quality content.

Let’s discuss how your organization can create content that will captivate your target audience.

#1: Understand your target audience

By understanding your audience, you can give them what they are interested in, while curating your content. While defining your audience, you must have identified a certain segment of consumers that are most likely to share your content.

Your goal should be to create content that will speak to your consumers and is in line with their social values. Identifying your target audience should help you to optimize your social media strategy, which will help in better targeting of your audience and maximization of your social presence.

#2: Listen to their feedback

You can also establish a process of creating new content that can be shared by your customers as well as on your social media pages. The idea is to make sure that you are constantly creating new and interesting content that appeals to your customers.

You should listen to the thoughts and concerns of your consumers, and try to cater to them. Try to create an honest dialogue with your customers to ensure that you are creating content that people will like, that matches their taste and feel.

#3: Prioritize your content

By prioritizing your content, you can create engaging content that will fit your target audience’s lifestyle. For instance, if you are the restaurant franchisee, then you can target health conscious customers by creating healthy and nutritious content.

On the other hand, if you are a beauty brand, then your content must be highly visual, capturing the attention of your audience through your images and videos.

#4: Monitor your content performance

By monitoring your social media content, you can learn to figure out what works and what doesn’t. Not all of your content will be liked by your audience, so monitor your social media pages to know which posts are working and which posts do not attract any attention from your target audience.

This allows you to change your approach and social media strategy to get better results. For instance, you can work on creating content that your audience shares frequently and find ways to improve your original content and find a way to be associated with more brands, which can help to expand your brand awareness.

#5: Build a strong brand identity

In order to build a strong brand identity, you need to build a good understanding of your target audience and deliver excellent content that addresses their concerns. You can create a strong and consistent brand image through the images you post on your social media page, the colors you use and even your social media fonts.

On the other hand, your website needs to portray the same image and strategy, so that you can build a loyal audience for your brand.

#6: Use engaging videos

Video content is very interesting and powerful. If used right, it can build a strong brand image, evoke emotion and instill a sense of satisfaction and recall among your target audience. The same can be leveraged through your social media channels, to grab the attention of your audience and create a dialogue.

Build a social media plan

Building a social media strategy is key to the success of your social media marketing plan. Using the same strategy to engage your target audience on social media, is going to lead to an increase in your followers. As your content is well presented and well liked by your followers, they will also be compelled to share your content with their friends and family, which will help you to expand your social media presence.

There are many social media management tools that help you to manage your social media presence in a systematic and organized manner. There are many tools that let you segment your followers, create posts, schedule them and review your social media accounts, for instance.


While you may start out as a complete novice when it comes to social media marketing, you can start to improve your social media marketing skills with practice and research.