Reframe your business-to-business (B2B) company as a business-for-business (B4B) company

Reframe your business-to-business (B2B) company as a business-for-business (B4B) company to increase revenues, customer retention, and employee morale. https://t.co/z2i7p8YzEW

— MIT Sloan Management Review (@mitsmr) July 23, 2022